2007 Readership Survey Results and Observations

Thanks again to all who responded to the Medicine at Michigan readership survey. As we begin “freshening” the publication after its first eight years, your feedback and comments will help guide us. What follows is an overview of the survey results. Watch for a new look to an old friend in 2008!

Topics of greatest interest
Medical School’s role in national topics/current affairs (47%)
Medical School history (46%)
Research activities (44%)
Alumni news and profiles (39%)

Most popular magazine sections
Feature articles (75%)*
Looking Back (history) (64%)*
Class Notes/Alumni Profiles (62%)*
In the Limelight (faculty/student honors and awards) (60%)*
Above the Huron (research and other news) (56%)*

Overall
7% response rate
34% read from cover-to-cover
38% get most of their Health System news from Medicine at Michigan

You can still respond to the survey and let your voice be heard by selecting the survey button on the right, or e-mailing the editor at rkrup@umich.edu.

*percent of responders who always or frequently read